Online stores are increasingly adopting branded dropshipping as a way to differentiate themselves from competitors and attract customers’ attention. This approach involves promoting a particular brand instead of selling generic products, and it has proven to be effective in the crowded e-commerce marketplace.
In this article, we will explore the concept of branded dropshipping and provide insights into how to purchase and build a successful branded dropshipping business. By the end of this article, readers will have a clear understanding of the benefits of branded dropshipping and the steps involved in implementing this strategy.
Key Takeaways
- Branded dropshipping is becoming more popular among online stores as a way to stand out and attract customers.
- To purchase branded dropshipping products, it is important to research and identify reliable suppliers.
- Building a branded dropshipping business involves creating a strong brand identity, establishing relationships with suppliers, and providing excellent customer service.
What is Branded Dropshipping?
Branded dropshipping is a marketing strategy where an online store creates its own brand and sells products with its own label. The process involves finding a supplier that sells general products, adding the store’s brand to it, and selling it as the store’s brand. It is recommended to focus on a niche market to increase the effectiveness of branded dropshipping.
How Does Branded Dropshipping Work?
The branded dropshipping model is similar to regular dropshipping, with no upfront costs, warehousing, or risks involved. However, the main difference is that the store must choose a niche market and sell products with its own logo in that market. For example, a store in the culinary niche will sell cooking gloves, aprons, and kitchen towels with its unique branding and packaging, rather than offering many unrelated products.
Is Branded Dropshipping Better Than Standard Dropshipping?
In today’s market, where many dropship stores sell the same products and use the same suppliers, it is essential to have a brand identity. Building a mature brand can cultivate customer loyalty, trust, and a sense of belonging. Therefore, for expanding the business scale in the long run, branded dropshipping is the way to go.
Who Is the Best Branded Dropshipping Supplier?
There are two types of dropshipping suppliers: private label and white label suppliers. Private label dropshipping can bring a better profit margin, but it requires some investment. Each manufacturer who agrees to produce goods specifically for the store will set a minimum order quantity (MOQ). On the other hand, white-label manufacturers produce the same products for every buyer but agree to use the store’s labels and packaging to mark their products and ship them to the customers at a certain price. Suppliers of white label and branded products can be found through a simple Google search or websites such as Alibaba, 1688.com, or Taobao.
What Are the Advantages and Disadvantages of Branded Dropshipping?
Branded dropshipping has its advantages and disadvantages. Building a brand in the long run is better and enjoys more trust and loyalty. It is more suitable for experienced shippers who are interested in faster growth and can increase the profit margin of the products. However, it requires more work to build the brand, may require some upfront investment, and has fewer opportunities to switch between products and test different products.
What Is the Best Niche/Product for Branded Dropshipping?
The success of the product in the chosen niche market depends on price profit margin, packaging difficulty, size, demand, competition, brand, etc. Some of the best niche markets for branded direct selling products are health and beauty, jewelry, mobile phone accessories, clothing, shoes, pet care, gym and exercise.
How to Purchase Branded Dropshipping Products?
When it comes to purchasing branded dropshipping products, there are several options available to you. Here are three ways to get started:
• Buy General Products and Build Your Brand
One option is to purchase general products from suppliers in bulk and add your brand to them. This approach allows you to build your brand without having to worry about product development, but it’s only feasible if you’re in the same country as the supplier. Otherwise, logistics can become a major challenge.
• Use Private Label Suppliers
Another option is to work with private label suppliers who can produce products exclusively for your brand. Keep in mind that these suppliers often have minimum order quantities, so this approach may not be cost-effective if you’re just starting out.
• Use a Full-Service Dropshipping Agent to Carry Out Branding and Packaging for You
Finally, you can work with a full-service dropshipping agent like SupplyiaDropshipping, which offers free product sourcing services. With this approach, the agent will purchase products on your behalf, add your branding and packaging, and ship the products directly to your customers. This is a hassle-free way to get started with branded dropshipping products.
Ultimately, the approach you choose will depend on your budget, location, and branding goals. By exploring these options, you can find the best fit for your business and start building your brand with confidence.
How to Build a Branded Dropshipping
When it comes to building a branded dropshipping business, there are several steps that need to be taken to ensure success. By following these steps, you can create a brand that stands out in your niche market and attracts potential customers.
Decide Which Niche/Product to Sell
The first step in building a branded dropshipping business is to decide on the niche or product you want to sell. This involves researching the competition in your niche market, the demand for the product, the profit margins, and the availability of suppliers. By choosing a specific niche, you can create a more targeted marketing strategy that appeals to your ideal customer.
Think of a Suitable Brand Name
Once you have chosen your niche or product, the next step is to think of a suitable brand name. Your brand name should be memorable and appeal to your target audience. For example, if you are selling girly cosmetics, a brand name like “Lux Cosmetics” would be more appropriate than “Mark’s Creams.”
Design Logo
After deciding on a brand name, it is time to design a suitable logo. Your logo is the first thing potential customers will see when they come across your business, so it is important to make it meaningful and memorable. If you are not able to design your own logo, there are many freelance designers available on platforms like Upwork or Fiverr who can create one for you at an affordable price.
Make Sure Your Brand Identity is Clear
Your brand identity is the emotional response of potential customers to your business. It is important to put together your entire brand identity by considering what your business represents. This includes your niche market, brand name, and logo. It is important to have a clear and unified brand identity across all social media channels and platforms.
Choose Your Typography and Colors
The fonts and colors you use on your online store and social media accounts should be consistent and reflect your brand identity. It is best to choose one or two fonts that can portray your brand and stick to them. Additionally, you should write down the exact code of the primary color and any supported colors to ensure consistency in all future designs and social media visuals.
Sign Up for a Shopify Account
When you are ready to open your store, sign up for a Shopify account. It is important to use your brand name and logo and maintain the same brand identity across all channels. While Shopify is the best option for most shippers, you can also test other e-commerce solutions like Amazon FBA or WooCommerce.
Decide How to Purchase Products
When it comes to branded dropshipping, you need to find a way to source your products and packaging. You can do this by manufacturing your products, finding suppliers who agree to produce general products and labeling them with your name, or by using a dropshipping agent who will do this for you.
Start Marketing and Promotion
The last and most important step is marketing. Having an established brand voice is crucial at this point. Social media marketing, influencer outreach, content marketing, and paid marketing are all good ways to start promoting your business. Organic promotion usually creates more loyalty and trust in the brand, and you can do this on all social media platforms by regularly posting content that your audience likes. You can also use hashtags, invite your friends to like your page/store, ask people to share your posts, comment on forums and different websites as visitors, create Facebook groups, etc. Paid marketing is one of the fastest ways to reach target customers and start selling. Email marketing is also an effective way to reach your existing customers and website visitors. Up-selling and cross-selling is a perfect way to use your customer email list to provide your existing customers with upgraded versions of the products they purchased or supplement the items they originally purchased.
By following these steps, you can build a branded dropshipping business that stands out in your niche market and attracts potential customers. Remember to maintain a clear and unified brand identity across all channels and to promote your business through various marketing strategies.